Renting clothing is the new buying. So H&M is testing a new concept in their flagship store in Stockholm.
For 33 euros a week you can rent 3 items from the 50 pieces collection. You get to keep the pieces for a week and then you give them back.
Also in the flagship store in Stockholm you can have your clothing repaired.
It’s stil unclear if the ranting service will be available everywhere. Or just in selected countries. but the rest of the countries will have to wait 3 months